Branding

Strong brands increase company revenue and value. The Opportunity Team’s “Blueprint” approach to branding has been proven to maximize brand value and business potential.  The Blueprint integrates company goals with customer needs, creating a one-page action plan – the foundation for sales and marketing activity/implementation.

Brand Value Blueprint Every building needs a Blueprint…so does your brand.

In business, the rear view mirror is always clearer than the windshield—but for successful planning that leads to growth, it’s essential to look ahead. We start with an analysis of your brand using our proprietary business development system, The Brand Value Blueprint. It can help you look down that road. It is a living document that keeps you ahead of your consumers and your competition, charting the current and future direction of your business. The results are breakthrough: a compelling consumer-driven proposition and a strategy for business growth.

Accelerate your brand’s growth path and stay ahead of competition:

  • Look at your business with fresh eyes
  • Collect the lessons learned from your team
  • Determine what you don’t know
  • Uncover new ideas through insights and innovative thinking
  • Create a path for the present and future of your business
  • Identify new opportunity that is everywhere–it just has to be harnessed
Your Brand Value Blueprint – A One-Page Action Plan optimizing your resources, results and brand value:

  • Actionable day-to-day and over the life of your brand and business
  • Summarizes and integrates the key strategic decisions which drive your   business
  • Ensures synergy of vision-strategy-spending-results
  • Facilitates consistent brand message across all communications – website, in-store, advertising, PR, etc.
Brandprint – Brand’s “Elevator Pitch”

  • What you communicate to your consumers
  • Your brand‘s key proposition – concise, compelling, unique
  • Easily “tweaked” if market conditions change