We create revenue growth and brand value for companies of all sizes. Our goal is transforming and building brands across industries. Team focus is on marketing consulting and interim management. We are problem solvers. Every assignment presents unique challenges.
Broad Industry Experience
- Food
- Fashion
- Healthcare
- Technology
– Automotive
– Luxury Goods
– Wine and Spirits
– Retail and Specialty Retail
- Beverages
- Household Products
- Personal Care
- Small Appliances
– Housewares
– Aerospace
– Specialty Foods and Desserts
– Financial Services and Sponsors
Selected Brands And Case Histories
– innovating upscale accessories/cookware
– succeeding in a highly competitive retail sector
– innovating to increase retail presence at the point of sale
– building volume by strategically leveraging seasonality
Sauza Tequila
– launching advertising campaign to attract Gen Y consumers
– building interest and sales in retail stores
Clairol
– renewing category interest through design and product innovations
– leveraging consumers’ race car enthusiasm to build sales
Mr. Bubble
– devising innovative promotions for iconic kids’ bath products
– building brand value strengthened retailer sales and margins
OneClip.com
– taking coupon clipping to a new channel
– identifying and communicating the Brandprint, key brand value proposition, via website
Walkers Shortbread
– providing consumer insights for marketing program development
Sun Products
– boosting demand for detergent brand by leveraging fragrance appeal
Mrs. Prindable’s
– elevating confection brand to luxury gift
Vilece Technology Systems
– bringing brand-focus to new website/brochure/logo creation
Snapple
– challenging original perceptions to create innovative brand icon and new “beverage” category at retail
Star Kay White
– using guerrilla marketing, small budget, and new products for specialty food US retail introduction
Remington Products
– channeling innovative technology into a commercially viable new product
Johnson & Johnson
– brand strategy and implementation in women’s healthcare
Bally (Switzerland)
– expanding global shoe business into new luxury product markets
Arnold/Oroweat
– initiating, launching new brand and innovative new product lines
Ragu
– recognizing the popularity of "carbohydrate loading", designed and implemented new marketing campaign